FLAVOR DROP

Borrowing cultural elements of sneaker drops, we tapped various artists to help create special
edition boxes of Truly commemorating Truly’s updated “crisper” taste. Once the boxes were produced, they were sent to influencers and select Truly fans who then shared their latest pick-up on social.

Demand was so high from fans to be able to purchase the boxes,
we were able to continue the campaign for another Truly launch.

FLAVOR DROP: WATERMELON KIWI

ARTIST: BANG SANGHO

FLAVOR DROP: LIME

ARTIST: LA BOCA

FLAVOR DROP: WILD BERRY

ARTIST: ALEX TROCHUT

FLAVOR DROP: ORANGE

ARTIST: EERO LAMPINEN

FLAVOR DROP: RASPBERRY LIME

ARTIST: JUSTYNA STASIK

FLAVOR DROP: PINEAPPLE

ARTIST: SHAWNA X

FLAVOR DROP: PASSIONFRUIT

ARTIST: RICH TU

FLAVOR DROP: MANGO

ARTIST: ALVA SKOG

FLAVOR DROP: BLACK CHERRY

ARTIST: SOPHY HOLLINGTON

FLAVOR DROP: BLUEBERRY & ACAI

ARTIST: JAMES DAWE

FLAVOR DROP: GRAPEFRUIT

ARTIST: MIKE WILLOX

FLAVOR DROP: LEMON

ARTIST: THERE IS

ON SOCIAL: TEASERS & INFLUENCER UN-BOXINGS

THE SECOND FLAVOR DROP : TRULY ORIGINALS

To help Truly stand out from the competition as the go-to spiked seltzer for the creative class, we worked with world-renowned illustrators to bring Truly’s unique flavors to life. Truly Originals
is an ongoing series of flavor-inspired collaborations that come to life wherever culture does.

We’ve partnered with four artists to bring each new Lemonade flavor to life through
custom artwork, animated videos, and influencer boxes featuring the art and product. 

THANKS
GROUP CREATIVE DIRECTOR / PETER WOOD
COPY /SAGE LUCERO & CHRISTIAN NAPOLITANO
PHOTOGRAPHER / JOSH DICKINSON